Juventus has confirmed negotiations for a new shirt sponsor for the next two seasons but has not finalized any agreements yet. Reports suggest talks with Exor-owned Jeep and 'Visit Detroit' are ongoing for the new sponsorship deal. The club stated that discussions are with top-tier partners aligned with their financial strategic plan for the 2025/2026 and 2026/2027 seasons to create long-term value.
The previous agreement with Jeep ended in 2024, with NGO Save the Children appearing on Juventus' shirts for the 2024-25 season. Juventus aims to secure a new sponsor by the 2025 Club World Cup in the USA, with reports indicating the new deal may be less lucrative than the previous one with Jeep. Further updates on the sponsorship agreements are expected to be released by the club in the near future.