CBS Sports delivered the most-watched final round of the Masters since 2018 as Rory McIlroy secured his first green jacket and golf's career grand slam in a playoff. The final round drew an average of over 12.7 million viewers, marking a 33 percent increase from the previous year. A peak viewership of 19.543 million was recorded from 7 to 7:15 p.m. ET, highlighting the significant audience engagement during the event.
The Sunday coverage on Paramount+ also set a record as the largest for a non-NFL game and became the most-streamed golf event on the platform. Rory McIlroy's victory at the Masters garnered substantial attention, surpassing the viewership numbers of Tiger Woods' 2019 win, further solidifying his place in golf history.