Saudi Arabia continues to expand its sports portfolio with no plans to slow down. The country has hosted over 100 international events across 40 sports since 2019, with a projected sports sector value of £17bn by 2030. In 2025, major events in Saudi Arabia include the Saudi Arabian Grand Prix, World Rally Championship, Women's Tennis Association Tour Finals, AFC Champions League Elite Finals, FIBA Asia Cup, and more.
The Kingdom is set to host the Olympic Games for electronic sports and the Saudi Arabia Snooker Masters, with potential bids to host the 2036 or 2040 Summer Olympic Games. Saudi Arabia's sports investments have faced criticism for alleged 'sportswashing,' aiming to divert attention from human rights controversies. Despite these concerns, Saudi Arabia's sports minister defends the country's sports initiatives and partnerships, including ownership in LIV golf series, Newcastle United, and collaborations with tennis governing bodies. The country's sports ventures extend globally, with partnerships in boxing, Formula 1, cricket, and football leagues.