Jordon Hudson reportedly asked the University of North Carolina to monitor and filter out any "slanderous" comments about her boyfriend, Bill Belichick, the head coach of the football team. Emails obtained by The Athletic revealed Hudson's concern over potential negative commentary on social media about Belichick, with requests for the removal of harassing and defamatory remarks.
UNC employee Robbi Pickeral Evans assured Belichick and Hudson that inappropriate comments had been hidden or deleted by the social media team. While Hudson also expressed worry about the perception of nepotism if Belichick's son, Steve, joined the Tar Heels staff, she emphasized the importance of Steve being viewed as an individual separate from his father. Additionally, Hudson filed trademark requests for several of Belichick's phrases, adding "(Bill's Version)" to distinguish them from existing trademarks owned by Robert Kraft and the New England Patriots.
Overall, Hudson's involvement with UNC aimed to protect Belichick's reputation and address potential issues related to social media discourse and familial associations within the football program.