St. Louis Battlehawks fans have rallied around their shared disdain for Stan Kroenke, the owner who moved the Rams to Los Angeles years ago. The Battlehawks play in the Rams' old stadium, The Dome at America's Center, and fans often reference Kroenke through T-shirts and signs at games. This unity stems from a sense of community and defiance towards the owner who abandoned them, creating a vibrant football atmosphere in St. Louis even without an NFL team.
Despite the absence of an NFL franchise, St. Louis has proven to be a strong football market. The Battlehawks have drawn impressive attendance numbers, averaging 32,531 fans per game at The Dome since 2020. In contrast, other UFL games saw significantly lower attendance figures. The team's success on the field, led by head coach Anthony Becht, a former Rams player, has further solidified St. Louis as a passionate football city. Although the Battlehawks fell short in the conference finals, the support and enthusiasm from the community indicate a promising future for professional football in St. Louis.