Best Intentions Analytics has acquired Spanish club Mérida as Heffernan sells his shares for personal reasons. He will stay on as a consultant during the ownership transition. Mérida, founded in 2013, competes in the Primera División RFEF – Group 1, Spain's third football tier, and plays at Estadio Romano with a capacity of 14,600.
Cliff Crown, Nity Raj, and Phil Whall join Mérida's board, with Crown assuming the role of president. The trio also holds positions at Brentford FC. Crown expressed excitement at joining Mérida, emphasizing the club's history and identity. Mérida's director general, Alejandro Pérez Robles, sees the acquisition as a positive step for the club's growth and professionalization, praising the partners for their commitment and professionalism in the process. The club aims to maintain its management consistency, focusing on institutional strengthening and respecting its identity.