Georgia football's annual game against Georgia Tech will take place in Mercedes-Benz Stadium this season, a departure from their usual venue. The contract for the Thanksgiving-weekend matchup reveals that Georgia receives a $300,000 guarantee, with the game moved a day earlier to Friday, Nov. 28. This shift marks a significant change as the game has historically been played on campus since 1913.
Georgia Tech is set to receive a $10 million guarantee for playing in Mercedes-Benz Stadium, a move that promises substantial revenue gains for the school. The game's relocation has implications for ticket sales, with Georgia receiving a reduced allotment of 5,000 tickets compared to previous matchups at Georgia Tech's Bobby Dodd Stadium. Despite the venue change, the rivalry between the two teams remains strong, with both programs showcasing competitive spirits and high-level play according to Georgia coach Kirby Smart. Ticket prices for the game start at $190 on platforms like StubHub, with Georgia Tech retaining all revenues from ticket sales, concessions, merchandise, and parking.