USA TODAY Studio IX was officially launched in partnership with the New York Liberty at a WNBA draft event in Brooklyn, New York. Studio IX is a new multimedia platform by USA TODAY, presented by Cisco, focusing on women's sports through in-depth storytelling, dynamic events, and expanded multimedia content. The launch event coincided with the WNBA draft, where the Dallas Wings selected UConn star Paige Bueckers as the No. 1 pick.
Gannett CEO Mike Reed highlighted Studio IX as a commitment to celebrating women athletes and engaging fans who seek women's sports content. The event featured New York Liberty players, including guard Rebekah Gardner, who expressed enthusiasm for the growing attention on women's sports leagues and teams. The WNBA pop-up viewing party, sponsored by Cisco and Taboola, took place in Brooklyn's Park Slope neighborhood, with the Liberty gearing up for their upcoming preseason game against the Connecticut Sun, boasting a strong lineup including Sabrina Ionescu, Jonquel Jones, and Breanna Stewart.