Phoenix Suns team owner Mat Ishbia expressed disappointment and embarrassment over the team's 36-46 record in the 2024-25 season, marking their first losing season since 2019-20. Ishbia emphasized the need for change, starting with the dismissal of head coach Mike Budenholzer after one season. He highlighted the importance of establishing a new team identity focused on grit, determination, work ethic, and competitiveness to regain fan support and pride in the organization.
Despite initial high expectations, the Suns struggled to meet performance standards, prompting Ishbia and management to take accountability for the team's shortcomings. Ishbia acknowledged past missteps, including trading for Kevin Durant, and indicated potential changes ahead, including exploring trade options for the veteran player. The Suns aim to revitalize their competitive spirit, improve performance on both ends of the court, and instill a renewed sense of passion and edge in the team's play to rectify their recent setbacks and restore their winning culture.