NBA ratings saw a significant rebound post-trade deadline, with a 16% increase compared to before the deadline, excluding opening day and Christmas games. The surge in viewership was attributed to heightened competition, teams vying for playoff spots, healthy star players, and a trade involving Luka Doncic that captured significant attention. Commissioner Adam Silver acknowledged the league's increased interest following the trade.
Despite early-season concerns about declining TV ratings, the NBA's overall regular-season viewership only dropped by 2% from the previous season. While games on ESPN and TNT experienced a 7% decline, those broadcast on ABC saw a 10% rise in average ratings. In comparison, the NFL witnessed a similar 2% decrease in ratings for the 2024 season, while college football and basketball experienced more substantial drops in viewership.